C/ Méjico 11, Local Bajo.
28028 Madrid – España
Tel +34 917 264 364 | Fax +34 917 264 364

C/ España 8.
Urb. Los Riscos, 7
35580 Playa Blanca, Yaiza (Lanzarote) – España
Tel +34 928 519 049 | Fax +34 928 517 325

Camí de la Serra, 52.
43470 La Selva del Camp, Tarragona – España
Tel +34 977 766 333 | Fax +34 977 766 336

Istarska, 2.
20000 Dubrovnik – Croatia
Tel +385 20 311 839 | Fax +385 20 311 839

Kneza Mutimira 1, 4º kat.
10000 Zagreb – Croatia
Tel +385 14 552 932 | Fax +385 14 572 359

Noticanarias. 10/10/2011

Spain exported to Croatia its experience in Tourism House


A consortium of three companies rehabilitate Spanish villas and boutique hotels in Dubrovnik Summer and Zagorije castles. The club quality Rusticae charming hotels, Lanzarote and Study Transmadrid signed the first contract with the city of Drubrovnik for implementation of the plan for the creation of a chain through rehabilitation and cultural restoration of historic buildings in the city.

The Framework Plan for the creation of these hotels is intended to introduce a model of public-private joint management and self-sufficiency of the complex based on the Spanish experience.

The Plan has been submitted to the City Council of the City of Dubrovnik, in Croatia, with the municipal authorities, the Ministry of Culture and Heritage, by Isabel Llorens, Co-Director of Rusticae, Aleksandar Hajduk, CEO of Transmadrid and Angel Garcia Puertas, Study architects and Lanzarote.

October 10, 2011. Study Lanzarote, comprehensive study of Architecture, Engineering, Planning, Design and Interior, will participate together in a consortium with Transmadrid Rusticae and in developing a Framework Plan for the creation of a chain of boutique hotels in the city of Dubrovnik. This hotel chain is implemented via a proposed rehabilitation and restoration of historical and cultural buildings are protected as catering establishments. After signing the agreement with the government of the city, started the first phase to identify buildings that can benefit from the plan. In principle, the Dubrovnik summer villas will be the first part of the transformation framework plan in hotels “boutique”.

The project has the support of the government of Spain with the intention to make known in Croatia Spanish know-how in tourism, architecture, engineering and design, is intended to value the historical heritage recovery no current use of these buildings and introduce a model of public-private sector to achieve self-sufficiency of the network.

The Framework Plan includes three departments: Management Centre in charge of management and marketing of these facilities once rehabilitated, the creation of a Technical Office of realization of Appropriateness Architectural Projects and as a result of this, will promote the implementation an Import Logistics Platform service establishments.

Dubrovnik is one of the most powerful emerging destinations in recent years and has several elements that make possible the establishment of a chain of these features. First, the very situation of disused buildings owned ponds that are experiencing deterioration over time. Second, Croatia is marked by its seasonality as a destination and just the supply of luxury accommodation is an engine of stability and activation of domestic and international demand. Finally, the conversion of heritage projects are socio-economic activity, attracting customers with a high expenditure profile and generating jobs.

According to Matthew and Elizabeth Charlotte Llorens, Rusticae founding members of “The collaboration with the Croatian authorities confirmed that Spain does have innovative business models and solvents beyond traditional tourism. In this case, the Spanish participation not only brings his knowledge and experience but is capable of generating social benefits in terms of social and historical heritage through employment generation. Since we know Rusticae own needs and gaps that exist in the sector in our country, so it’s exciting move from zero to other emerging destinations such as Dubrovnik. ”

The role of Rusticae within the plan is to advise and participate in the creation of this network through the experiences in Spain over the past 15 years and implement this model taking into account the characteristics and peculiarities of the country.

Aleksandar Hajduk, channeler of the majority of Spanish investment in the area of ​​the countries belonging to the former Yugoslavia is clear that “at this time, prior to EU accession, Spanish companies can not lose the opportunity to make known outside their knowledge and experience in the tourism industry, architecture and interior design. ”

For its part, the architect Ángel García Puertas, who since 1995 has been conducting study Lanzarote this type of projects mainly in rural areas, and is responsible for the realization of architectural, engineering, interior design, emphasizes the fact that “This type of intervention brings other benefits:

SATISFACTION customers can enjoy experiential stays in historic buildings.

Pride of the people to restore its architectural heritage and to enjoy it.

ECONOMIC AND SYNERGISTIC ACTIVATION environment where it is located in buildings.

Economic viability of the intervention to be a viable business. ”


As a fundamental part of the Plan is the potential to drag exporter for the internationalization of Spanish companies and the support of Spain as a tourism know-how, service and quality products.

In the first phase, textiles, furniture and decoration as well as restoration and construction companies, could be the beneficiaries of the export drive. Second, Spanish cuisine is a stronghold in international cuisine, appreciated both for its products, for the preparation of dishes. It therefore constitutes a business opportunity to enter the Croatian tourism sector enjoys the visits of many European tourists (Germans, Italians, ..) they already know and value and appreciate our cuisine to enjoy it even outside Spanish territory, not to mention the introduction of these products in the local market.

Similarly, the rehabilitation of heritage buildings opens the door to the participation of Spanish construction companies, which are the strongest in the world where civil works tenders.

The total estimated project value in its 3 phases, could amount to € 32,130,000.00 between the creation of the chain, the rehabilitation of historic buildings, the rehabilitation and the export of culinary and hospitality.


In addition to projects designed for the city of Dubrovnik, the consortium Rusticae Transmadrid-Study-Lanzarote has received from the Ministries of Regional Development and Culture of Croatia’s proposal to extend the scheme to other historic areas of public assets such as castles Novi Dvori Jelacicevi Zapresic, Opeka in Vinica Castle and all the castles of Zagorje, near Zagreb.